Today, there are more mobile devices, including phones, tablets, and “phablets” than there are human beings on the planet. Incredibly, this number is only expected to rise in the coming years, as the world becomes increasingly more connected and is always "on."
As I lead Scrimmage, a mobile learning and engagement software firm, I see firsthand the amazing opportunities to integrate this consumer mindset into the enterprise organization.
There are many mobile initiatives that management can support, in order to reach out to and nurture their employees.
In fact, as most of us carry and use multiple devices at any given moment, why not channel this screen time and optimize it for the workplace? There are many mobile initiatives that management can support, in order to reach out to and nurture their employees. It can begin with creating opportunities for increased learning and education. It can also translate into the ability for colleagues to "socialize" in an open mobile forum; or, for employees to share customer successes; or, break down the walls of communication to improve customer service. At the same time, these devices can make business productivity tools more fun, more engaging, and simply part of everyone’s routine. After all, how many times a day do we check Facebook/Linkedin/Twitter/Instagram/Snapchat/YouTube/Google voluntarily during the work day just to "consume" content, or access apps for banking or shopping?
Imagine, how much more could we do in the enterprise to create similar experiences for our employees, and ultimately empower our customers? Our friends at the Client Counsel refer to this as “Digital Fluency.”
Many companies still look at mobile as an emerging trend, a "nice to have," or as a “disruption" to fear, or even worse, the dreaded “something it will get to later.” Let me tell you - Later is TODAY. Mobile IS Mainstream. If you don't jump on board now, you will miss the boat. Even worse, your people and your customers will set sail and leave you standing on the dock alone. We'd like to help you and further the conversation...