The What, How, And Why of Gamification for Sales Teams, for Remote Teams
Ever since the “Snake Game” on our old, brick-sized cell phones and “Candy Crush” on our early smartphones, we’ve pretty much been obsessed with playing games on our mobile devices.
Fast forward to today, and we’ve learned that gamification has an enormous impact on helping salespeople and employees perform at peak levels.
If you’re new to the game, it’s a perfect time to get up to speed on all things gamification! Embolden your sales team, your dispersed workforce to hit new heights and have some fun, especially in this “new normal” of learning, of working - and managing all. #LearnWhenYouPlay, #PlayWhereYouWork.
Here’s a great overview with what you need to know!
What is the purpose of gamification?
By allowing teams to practice and learn in a competitive landscape, organizations enable and motivate employees to perform at a higher level, while also integrating training, strategy and outcomes that matter.
What are the benefis of gamification for sales teams?
By creating a platform for your sales teams to train and compete against each other (or the clock), they improve their skills, are able to more easily pivot in (stressful) situations, adopt new technologies, study new products - and actively participate in learning. Gamification also provides great training sprints and micro-learning situations, especially pertinent in today's workplace of juggling many duties - at work and at home.
What are the overall benefits of gamification for organizations?
For employers looking to develop talent within their organizations, gamification offers the perfect opportunity to present information in a more modern and fun environment. It also provides reporting capabilities with measurement of daily and weekly activities, training completion percentages, performance outcomes, various assessment components, content absorption rates, and skills gap(s) analysis.
Badges and leaderboards also offer benefits from engagement to coaching opportunities to pinpointing sales leaders.
The impact of gamification, by the numbers:
It’s not all just fun and games, either. Gamification has serious and proven impact on sales team performances. After all, it is also known as: Serious Gaming, Serious Games. Take a look at some of these telling statistics:
- Companies integrating gamification into their learning solutions have seen a 417% increase in employee engagement. These same businesses are considered highly engaged in their team’s success - and see a 20% increase in sales.
- Organizations with engaged workers enjoy 6% higher net profit margins, plus engaged companies have 5x higher shareholder returns over 5 years.
The proof is in the data. Gamification is an effective L&D strategy that has helped many sales teams, in particular, achieve more! Check out our (award-winning) Use Case.
The Scrimmage gamification platform showcased not only huge learner engagement and ultimate team success, but also saved our client an unknown (and intolerable) loss in revenue, by more quickly identifying a major skills gap.
Want more insight on how to implement smarter training for your sales team with the use of Gamification? Reach out, request a demo here!
About the author:
Sharon Steeley
Sharon is Vice President, Marketing and Communications located in the Philadelphia office.